Founder of Chichi®.

Mar 20, 2020

Founder of Chichi®. Hello, my name is Serena Janet Israel Anthony (1971) and I was born in West Berlin to a creative and loving family of hardworking craftsmen and entrepreneurs and I am the eldest of three sisters. My family has always encouraged me to appreciate...

2007

Mar 19, 2020

2007 A Concept is Born In 2007 Serena was giving workshops at Landhuis Bloemhof, one of her many part-time jobs at the time, which she had to do in order to support her family. There she wanted to teach her students the art of papier- mâché, and so the very first...

2008

Mar 18, 2020

2008 Bringing the Concept to Life Other than just making art, Serena had other goals when it came to Chichi®. For her it would also have to be a business, a way for her to support her family while doing the thing she loves. But Serena did not have any previous...

2009

Mar 17, 2020

2009 An Unforgettable Memory The very first Chichi® that was 2 meters tall was created by Serena along with Benoit. They worked together for 7 months on this Chichi® that proudly sits and welcomes our wonderful guests at the entrance of the factory. In 2011 Benoit...

2010

Mar 16, 2020

2010 A New Business Adventure Downtown Management Organization (DMO) realized that the historical downtown city of Punda, Willemstad, was losing attraction and focus. Therefore they wanted to attract more people to visit and shop in Punda, Willemstad. They came up...

2011

Mar 15, 2020

2011 Chichi® on Wheels In 2011 Serena was approached by a local car rental company, they wanted her to paint on one of their cars. They ended up collaborating on art on wheels, Serena painted one of the cars along with the owner of the company, that is how the Chichi®...